Fashion | 2018
What is Ronaldo Fraga Productions?
Ronaldo Fraga is an established Brazilian fashion designer, from the town of Belo Horizonte. Known for his culturally relevant work, Ronaldo Fraga has works that span fashion, dance, theatre and modern art.
Challenge
With limited resources there was a dire need of consolidating visual communication assets and plan for the press release of the 2018 São Paulo Fashion Week project.
Project creation followed the thematic explored in Ronaldo’s project, that of addressing the Israel/Palestine Conflict through the medium of fashion design.
Part of the challenge was also in establishing visual language that makes this message relatable, to the audience, a people divided given our sociopolitical context of the time.
Overview
Project Outcomes
- Social media management plan.
- Visual communication assets.
- Large format prints.
Role
Designer
Timeline
2018
Industry
Fashion
What
Visual assets and large format prints
Solution
Planning:
Graphic and Fashion working together.
Project development was conducted in conjunction with Fashion Designer Ronaldo Fraga, who envisioned the project.
Design:
Alterations to layout, and page structure were performed in real time, given the pressing deadlines we were facing.
Hand-off:
Presenting to an open audience.
Posts were subject to many discussions, promoting a user engagement of about 100 comments on average. And our twitter page was trending for the next week.
